ABSOLUT BLANK: iPhone app – Video
A few days ago, Absolut released a technically groundbreaking app that will invite consumers to join the creative movement, following the launch of their recent Absolut Blank campaign.
Under the tagline “It all starts with an Absolut Blank,” the campaign blends print, interactive, digital, and installation art as the artists used the blank canvas of the bottle to indulge their creative inspirations including light installations, murals and collages. The campaign, which highlights various mediums of artistic expression, launched in the UK this week and some of the highlights are show in this video.
TBWA/Chiat/Day New York commissioned a multitude of top artists to produce large-scale installation works with the brief “Absolut Blank.” The results were placed on public display and filmed by Floria Sigismondi of Believe Media, with visual effects by the newly opened MPC NY studio, editorial by famed editor Hank Corwin of Lost Planet and telecine by Mark Gethin at MPC LA.