QR Codes: Are you using them effectively?
Companies and organizations nationwide are using QR Codes to connect with customers and prospects. These two-dimensional matrix barcodes can store information and make printing interactive by directing your target to a website, map location, contact information or product identification.
In an effort to ensure their customers are utilizing QR codes effectively, Shawmut has suggested placement on various printed materials including business cards, catalogs, direct mail and even product labels.
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